Beyond softness

Future denim will decrease in weight; this means that the physical weight (oz/m2) will actually become less but the acquired jeans’ features will be maintained. It also means that the 'ecological weight' will be lower too, decreasing the impact of every pair of jeans produced on the planet. Ultrasoft combines different needs; sustainability, performance and extreme softness. High elasticity performance stretch with a “baby touch” feeling thanks to the blend of new generation fibers, TENCEL®, modal and viscon, smartly combined into next-to-the-skin denim. The exclusive fabric finish softens the fabric while still maintaining its performance. The Elastech technology supports shrinkage control and gives perfect recovery to avoid bagging, surrounded by the softness and versatility of new yarns and structures.
Ultrasoft: The Next-to-the-skin denim.