Great Minds Think Alike

March 23, 2016 | Los Angeles

Denim experts and lovers joined Calik Denim for a day of fun in the perfect battleground for sustainability. The event took place at the ECO PRK laundry company and hosted major brands from L.A., the denim capital of the US. .

The event focused on how to improve sustainability without sacrificing the look and feel of the garments. The panel was moderated by Amy Leverton and participants George Wilson, Kevin Youn, Ebru Ozaydin, Miles Johnson and Heather Morton made  speeches on water conservation in the denim industry.

Following the panel, a laundry workshop took place introducing the outstanding qualities of the Oxygene concept of Calik Denim which saves an average of 53% on the laundry process results with low consumption of water, energy and chemicals. Calik Denim also presented Elastech, one of its stretch concepts, which also works perfectly throughout the laundry process. Following the panel and workshop, the guests participated in an interactive create-your-own denim inspired & drought resistant terrarium and took home some very creative green compositions. Calik Denim gained invaluable experience and met some very inspiring people during this event and announced its quest for smart partnerships within the industry. Great minds think alike!