Over the first workshop held in LA in March, Calik Denim took the “Great Minds Think Alike” workshop series one step further hosting the European edition in collaboration with the Italian laundry Elleti in Verona. Mostly the Northern European and Italian brands, over 100 insiders, including jeans designers and denim specialists participated in the event. An informative laundry workshop took place at Elleti and following the workshop, participants were taken to Villa Sorio for the presentation of a unique selection of two hundred jeans, all produced with Calik’s innovative concepts -Easy Raw, Knitrogene, Oxygene, Ultrasoft, D’enovated, Circular Elastech- and treated with Elleti’s newest products such as Vintage Line and Earth Keepers. Treatments included eco-friendly finishings such as Ice-Blast, e-Flow and nano-bubble, all aimed at saving water, energy and chemical consumption, while preserving workers’ conditions, and reducing emissions and waste.
Calik also presented “Easy Raw”, one of its latest novelties, which eliminates the crocking problem mostly encountered with raw denim and gives a stretch feeling despite its rigid look.