Calik Denim introduced Oxygene, its breakthrough innovation in the US in 2015. The brand met with consumers to observe the effects of Oxygene at the Blueprint Denim Washhouse, which is one of the most-preferred denim washhouse companies by major brands in the US.
Oxygene, which was launched along with the AW’16’17 of Calik Denim, remained the centerpiece of the collection with its ‘5Less’ quality—meaning less water, less energy, less chemicals, less pollution and less time—a groundbreaking innovation which minimizes the environmental impact of denim manufacture. In order to observe the effects of Oxygene, Calik Denim and participants from leading brands such as Ann Taylor, GAP, JCrew, Alexander Wang and Ralph Lauren met at the Blueprint Denim Washhouse, where all types of wet and dry denim washing procedures were applied. By the end of the organization, Oxygene proved unmatched elegance without any resin, achieving a smooth, shiny finish for dark washes, and enhancing easy-wash effects in heavy wash-downs by using less water, less chemicals, less energy, less pollution and less time. During the Oxygene workshop, participants also applied Shibori, a Japanese art of indigo dying, to scarves and bags enjoying the event.