Gravity is about balance and being down-to-earth, which is the realest lifestyle. Technology, however, brings us to another level which opens new frontiers. The “Blue grounding” brings the two elements together allowing us to root ourselves and, at the same time, develop our work.
The interaction between Earth, humans and technology creates new synapses. As what happens with gravity, the world of denim is naturally attracted to its base, following the roots of its origins and bringing its primary values to the contemporary product.
Gravity is about balance and being down-to-earth, which is the realest lifestyle. Technology, however, brings us to another level which opens new frontiers. The “Blue grounding” brings the two elements together allowing us to root ourselves and, at the same time, develop our work.
Beginning from this nucleus, the connections are branching out and new intuitions are taking shape, influenced from different fields of their surroundings, which are creating virtual communities that connect different cultures in a progressive network of knowledge: a new wave of activism which increases the common awareness, allowing us better life for ourselves as well as for the planet.