Walking on our path ever since, as of 2019, we have put our sustainability purpose into words: Passion for Denim, Passion for Life… …is our purpose to make a positive impact for a better life. Our aim is making a positive impact for a better life drives us forward to being a leading denim brand, which stands for meaningful change. Our passion for denim invokes our passion for life, as we are committed to create true value and sustain it for life.
We are committed to achieve our purpose by
Leading innovative products Creating a positive impact for/with Stakeholders Reducing our impact on the environment
Leading Innovative Products
We are passionate about leading innovation. Because there is always a better way and no innovation is unimaginable.